Toyota is on a roll, taking 15% market share last quarter
Toyota took 15% market share last quarter for the first time since 2009. Its RAV4 car-based sport utility vehicle (SUV) is the industry’s most popular vehicle this year aside from the top pick-ups, outselling even its own Camry mid-size sedan. It beat Ford each month of the third quarter, and analysts project it’s probably got a fourth month in the bag. And now Asia’s largest car maker is approaching an even bigger prize in the US: retail sales leadership. Retail sales — or those sold to individuals — are generally seen as a better indication of demand than a car maker’s total deliveries, which include discounted fleet sales to governments and businesses, including rental-car companies. Though Toyota is more than 360,000 vehicles behind industry leader General Motors (GM) in total sales for the year until end-September, it’s only about 70,000 behind when it comes to retail, halving the gap from this time last year, according to LMC Automotive. "If you sense a little spring in my ste...
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