Brand Finance Africa released its annual rankings of SA’s top 50 brands on Monday, which recorded only a 2% (R8.8bn) decrease in cumulative brand value, from R471.3bn in 2020 to R462.4bn in 2021.

The resilience is especially evident in the recovery of the JSE, which returned to January 2020 levels after only 15 months. The top 50 most valuable SA brands were initially forecasted to lose more than R65bn in cumulative brand value (15%) during the pandemic. ..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.