Cupertino — On Monday, Apple attempted to re-introduce itself as an entertainment and financial services company that also makes iPhones as it launched a streaming TV service, a credit card and an online gaming arcade. With appearances by Oprah Winfrey and Steven Spielberg, the world’’s second-most valuable technology company lifted the curtain on a television and movie subscription service called Apple TV+ that will stream original TV shows and movies. The star-studded line-up failed to excite investors, however, who sent Apple shares down 1.2%. The company’s long-expected plunge into the streaming video war is years behind leaders Netflix and Amazon. Apple left out key details such as pricing, making it difficult to judge how its service will stack up against these competitors. “While Apple may introduce a bigger roster of original content than Amazon and Netflix during their respective launches, the streaming market has arguably already reached a level of saturation and consumer ...

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