London — Uber has hired a one-time adviser to former British prime minister David Cameron to lead the ride-hailing company’s lobbying efforts in northern Europe, less than a month after the company won a reprieve to operate in London. The US company has appointed Adam Atashzai as its head of policy for northern Europe, which includes the UK and countries in the Nordics and Benelux, an Uber spokesman said, adding that his role will include engaging with governments, academics and charities. The appointment of Atashzai comes after Uber moved to improve strained relations in the British capital as it faced the threat of a ban in its most important European market. Atashzai is a partner at Finsbury, a PR firm owned by WPP, and was previously deputy political director to Cameron. He left politics following Cameron’s resignation in the wake of the June 2016 EU referendum and joined Finsbury later that year. He did not respond to an e-mail or voicemail requesting comment. Transport for Lon...

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