Amazon CEO Jeff Bezos says the e-commerce giant has exceeded 100-million paid Prime subscribers and will continue to invest to meet "ever-rising" customer expectations. Bezos noted the milestone in his annual shareholder letter, published recently. The letter is Bezos’s opportunity to underline his long-term strategy for investors, seeking to bolster their confidence as he continues to plough Amazon’s money into expanding globally, building a brick-and-mortar presence, and inventing new products. Prime subscribers pay monthly or annual fees in exchange for quick delivery of online orders, music and video streaming and free online photo storage. The memberships encourage consumers to shop more with Amazon to get their money’s worth. Amazon took its memberships a step further with additional digital perks, and sells add-ons such as a more robust music catalogue for an additional monthly fee. Amazon has kept its Prime subscriber number a closely held secret, forcing analysts to estimat...

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