United Parcel Service (UPS) is taking a page out of a retailer’s playbook, offering discounts on everything from Costco memberships to luxury clothes and Disneyland tickets to loyal customers, says the company. The UPS My Choice Deals programme, first reported by Reuters, appears to be the first time the world’s largest package deliverer is hoping to cash in on shippers’ products directly. More than 43-million global consumers will get access to about 500 deals, such as 10% off Goodyear tyres, 20% off Neiman Marcus luxury clothes, or the ability to donate half of 1% of an Amazon purchase to charity. UPS hopes to drum up more business and build brand loyalty for retailers who hopefully would choose UPS over rival FedEx or other couriers, including Amazon’s own logistics and delivery operations. "If you are receiving something from Macy’s you’ll have an additional deal from Macy’s right there in your alert," Stu Marcus, UPS vice-president of customer technology marketing said in an in...
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