Facebook is losing its swagger with young users, who are increasingly migrating to rival platforms including Snap’s Snapchat, according to a new study. Facebook will lose two-million users under the age of 25 in the US in 2018 while Snapchat will add 1.9-million, EMarketer said on Monday, citing its own report. Facebook usage among children younger than 12 years will drop more than 9%, with declines of about 6% each among 12-17 year olds and 18-24 year olds. In the UK, 71% of social network users between 12 and 17 years old will be using Facebook regularly this year, a downgrade of eight points from last year’s forecast, EMarketer said. Snapchat will get log-ins from 43% of UK social networkers in 2018, more than double the number three years ago. Facebook has tried to stem an exodus to Snapchat with measures such as a new version of its Messenger app for children. While the overall number of Facebook users will reach 169.5-million in the US and 32.6-million in the UK in 2018 — far ...
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