SUPPLY CHAIN ACCELERATION PLANS
H&M to remix stores and boost e-commerce
World’s number two apparel group says that about 70-80 new stores in 2017 will be brands other than H&M
Stockholm — Fashion retailer H&M surprised investors with a small increase in quarterly profit and said it would review its mix of stores and invest more in e-commerce, lifting its shares to a one-month high. The world’s number two apparel group said it was reviewing its store portfolio and that about 70-80 new stores in 2017 would be brands other than H&M. This brings it more in line with Zara owner Inditex, which has been outperforming the Swedish group. Zara, the Spanish company’s biggest chain, accounts for less than four in 10 of its stores. Inditex also has a model that enables it to respond faster to changes in demand. H&M said it was investing in technology, automation and analytics to speed up its own supply chain. H&M said on Tuesday it would roll out e-commerce in six more markets in 2016, taking it online in 41 of the 69 in which it is present. It is also replacing a decades-old store growth target with a turnover target to reflect growing e-commerce. It is now aiming fo...
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