Stellenbosch has potential to become major wine tourism destination
STELLENBOSCH has the potential to become a major wine tourism destination just like the Napa Valley, says Clay Gregory, President and CEO of Visit Napa Valley, the official tourism marketing organisation for the region.The Napa Valley is widely considered the most popular wine country destination in the US and attracts wine enthusiasts from all over the world.In 1971 Stellenbosch became the first wine region in SA to establish a wine route.Gregory, who will be a headline speaker at The Business of Wine and Food Tourism Conference in Stellenbosch in November, said on Thursday SA already has the skills and assets but currently lacks the investment to drive wine tourism."You have the wine, the people and the natural beauty to rival any wine tourism region of the world. But SA first needs to spend more on marketing and getting the region top of travellers’ minds," he said.Wine tourism is growing fast in many wine-producing regions around the world. Tourists visit vineyards, wineries, wi...
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