The Covid-19 lockdown has accelerated the need for businesses to digitise to generate revenues through e-commerce. The good news is that there is now technology that makes it easier and more affordable than ever before to implement a digital strategy. What it takes is a good commercial strategy and a clear understanding of how the customer’s behaviour will change as a result of an e-commerce offering.

The Business Day SME Matters online event series, in partnership with PayFast, focused on how to introduce e-commerce into a business. This discussion was part of a four-part series, facilitated by business growth expert, Pavlo Phitidis, on how to navigate the challenges and opportunities of digitising a business. ..

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