Is your business mobile-ready for the holiday season?
Many retailers now think mobile first for all their online sales
For retailers, a mobile-ready website is no longer a nice-to-have. It’s a necessity. Mobile usage and mobile commerce in particular are growing remarkably fast. A recent survey from Deloitte points toward nearly $1-trillion in holiday sales during the 2016 shopping season alone. As part of this surge, e-commerce sales are expected to grow 17%-19%, of which mobile commerce is expected to grow 42%. It’s not just the festive season that businesses can take advantage of – 45% of smartphone owners now use their phones to make purchases online, according to an article by Stefany Zaroban in Internet Retailer in February this year titled “US e-commerce grows 14.6% in 2015”. In many countries, more searches today take place on mobile devices than on computers. Eighty-two percent of smartphone users say they consult their phones on purchases they’re about to make in a store, Zaroban reports. Mobile commerce is growing so rapidly that many retailers – most small businesses as well as large int...
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