FACEBOOK’s war on clickbait rages on.In a move implemented on Thursday, the social network is altering the formula for its news feed to punish publishers that churn out vague or misleading headlines designed to lure users into clicking.Under the new formula, posts from publishers that rely heavily on what Facebook considers clickbait will be placed in fewer news feeds and appear lower in those feeds.The latest tweak to Facebook’s news feed targets two types of headlines — those that "withhold information" and those that "exaggerate or mislead" users — Adam Mosseri, Facebook product manager for news feed, said in an interview.He offered an example of the first category: "Man jumps in pool with alligator — you won’t believe what happens next." The second type might tease an outfit worn by singer Selena Gomez to the Emmys "but you click on it and it says she didn’t go," he said.The changes apply to headlines on links to text articles but not videos.In Facebook surveys, users complain a...
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