Mark Barnes Columnist

Survival of the fittest. A brutal hypothesis, maybe — but it’s so real, so relevant to the weird and difficult time we find ourselves in. Migrating wildebeest know the risk, the threat, the cost, but they cross the river anyway. They have to. So do we.

In the business world survival of the fittest is going to be the rule of play, whether you like it or not. We have to come to terms with it. We are all involved in any number of businesses, coping as they may or may not be to varying degrees in the struggle for survival — dependent primarily on the extent of outside force and the internal ability and willingness to adapt.

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