Competition for lovers of luxury puts Instagram’s Reels in ring with TikTok
Instagram is betting its new Reels feature can help it stay relevant to sellers of the hottest handbags, shoes and watches
19 September 2020 - 08:03
Instagram has long been beloved of fashionistas — and a magnet for luxury-goods makers seeking to capture a slice of their spending. But glossy selfies are so last season.
Since short-form video took the world by storm, ByteDance’s TikTok has begun nibbling away at Instagram’s dominance. Luxury brands including Louis Vuitton, Christian Dior and Balenciaga are embracing the world’s most-downloaded non-gaming app, where teen influencers capture followers by the millions with flashy dance routines and challenges...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.