Ethiopian Airlines’ strategy gives it a shot at survival
Early decision to switch to cargo gives African airline a chance of making it through the pandemic
10 August 2020 - 16:16
If any African airline is having a reasonable pandemic, it is Ethiopian Airlines. Contrary to many of its regional and global counterparts, Ethiopian Airlines claims it has dealt with the crisis without reducing salaries or asking the government for a bailout (though reports in April suggested some staff have been furloughed without pay).
At a time when predicted global annual losses of $84.3bn have pushed industry giants such as American Airlines and Emirates to seek government support, this seems like nothing short of a miracle. In fact, it has more to do with leadership. ..
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