THE Advertising Standards Authority of SA (ASA) has made a pitch to broaden its grip on the country’s marketing and advertising practices. It wants to be the accredited ombudsman for the sector and has proposed an industry code of practice.The code was published in the Government Gazette on July 26 and interested parties have until October 20 to respond.If the recommendations are accepted, they could signal an easing of the ASA’s well-documented funding problems. It has been in various degrees of crisis for years. The Financial Mail reported in March that the situation had become so bad that one of the solutions proposed in a report by business consultancy KPMG was to put the body into business rescue "to staunch the bleeding".The ASA is funded mainly by the Association for Communication and Advertising (ACA), the Marketing Association of SA, the National Association of Broadcasters and Print Media SA. They have all expressed growing frustration with financial and governance issues ...
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