THE share price of eMedia crashed 11.57% to R4.51 on Tuesday after the recently created holding company of e.tv warned it expected to report a drop of up to 85% in headline earnings per share (HEPS) on Wednesday.eMedia, which was created by parent company Hosken Consolidated Investments moving its media assets into the JSE-listing of former textile and retail group Seardel, warned shareholders it would report a basic loss per share of between 12.97c and 15.97c for the year to end-March, from the previous year’s earnings of 30.27c.Headline earnings per share are expected to range between 6.33c and 8.33c, which is between 80% and 85% lower than the previous year’s 41.07c.Separated into continuing and discontinued operations, the former Seardel group said headline earnings were expected to fall between 77% and 82%, while the headline loss from discontinued operations was expected to range between 0.55c and 0.75c from the previous year’s 1.57c earnings."The decline in earnings per share...

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