No 1 Eloff Street shows private-sector’s belief in Mashaba’s inner-city plans
Residential, retail, entertainment space and ‘precinct plans’, rather than isolated building revamps, may be the way to turn Joburg around
Imagine a space where you can trade‚ have a business meeting‚ dine‚ have an artist sketch your face and spend a night.This is the new No 1 Eloff Street property in the Johannesburg city centre. Just a few blocks from Gandhi Square, the development has restaurants‚ clubs‚ flats‚ an events hall‚ office space and retail space for hawkers.No 1 Eloff Street was built in the 1960s and was originally a car dealership‚ later becoming OK Bazaars, and at one time it housed the ANC Women’s League. When Geoff Jardine‚ a director of Molten Black Properties‚ bought the building in 2015 it was a car storage depot.He converted the middle two floors into 320 flats of one and two bedroom units. The rent ranges from R3,500 to R5,500. On the ground floor are restaurants‚ the events hall‚ 1,600m² of office space‚ bars‚ art studios and cafés."What we are developing here is a suburb called ‘Joziburg’. We have now bought the buildings around us and will be expanding the whole precinct so that it allows the...
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