Paul: new French baker on the block
The 127-year-old family-owned bakery-café brand opened its flagship store this week to a crowd of pastry-loving South Africans
Located where Famous Brands' coffee house Europa used to be, on the corner of High Street and Crescent Drive in high-end precinct Melrose Arch, there is a new tenant on the block: his name is Paul and he happens to be French. The 127-year-old family-owned bakery-café brand, whose 10-year South African licensing rights were bought by Famous Brands in November 2015, opened its flagship store this week to a crowd of pastry-loving South Africans. And it seems that Paul will let more people eat cake, as it plans to expand its brand. Paul International chairman Maxime Holder, who first ate at a Mugg & Bean and Tashas in 2012, both of which are owned by Famous Brands, said he was impressed by the consistency of the brands. "My PA is from South Africa and I said to her: 'Can you try and find out who is behind Mugg & Bean, Tashas?' And that was Famous Brands. It took me a few months to be able to get in touch with them. "We thought it was the right time and this is a flagship for us. Paul co...
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