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Mitsubishi looks to Eclipse crossover segment
New SUV with striking styling and competitive pricing stakes claim in congested market
The new Mitsubishi Eclipse Cross that’s just gone on sale in SA is a fresh new coupe-like offering in an already congested SUV segment. Initially it’s available with front-wheel and all-wheel-drive variants using a single petrol engine mated exclusively to a six-step CVT gearbox. Despite its coupe shape which evokes Honda’s HR-V as the natural competitor, Mitsubishi Motors South Africa has boldly identified the Toyota RAV4 as the main rival. The new SUV is deceptive in size. The tape measure puts the Eclipse Cross at 200mm longer but 20mm lower than the segment sales leading Toyota and, its ambitions have extended to the equally ample KIA Sportage, which turns out is a mere 80mm longer than the Mitsubishi. Pricing is also key. The front-wheel-drive Eclipse Cross demands R399,995 while the all-wheel-drive model will set you back R449,995. In essence, what Mitsubishi is saying to potential buyers in this segment is to forego the urge to splurge out on the R386,995 Kia Sportage 1.6GDI ...
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