Müller gets Diess’d by Volkswagen
Timing and performance pushed Volkswagen outsider into its top job writes Michael Taylor
Former BMW development boss Herbert Diess is the new CEO of a rejigged Volkswagen Group. The supervisory board of the world’s biggest car maker decided it was time for CEO Matthias Müller to be moved aside, partly to pair its upcoming zero emissions cars with a zero emission CEO. Diess has already succeeded in scoring supervisory board approval for an enormous shake-up of the structure of the behemoth car maker, which owns its eponymous Volkswagen and Volkswagen Commercial brands, but also the Audi, Bentley, Bugatti, Seat, Skoda, Porsche, Lamborghini, Ducati, MAN and Scania brands. The 59-year-old has already split the company into six business areas, plus created a special internal system for China, which makes up for more than a third of global volumes for some of its brands. Value group He has grouped Seat, Skoda and VW together to create a Value group, allowed under-fire Audi chairman Rupert Stadler to head up a Premium group that includes Bentley and Ducati, and placed Porsche ...