Professional fearmongers have spent a lot of time convincing us that artificial intelligence (AI) is ushering us towards the unemployment line. In the next decades, AI will apparently make human truck drivers, stockbrokers, doctors and journalists redundant. Even creatives are not safe. Warner Music Group signed an algorithm to a record deal in March, so it is likely that soon ones and zeros will be just as responsible for chauffeuring you home after a few drinks as they will be for the song you yodel en route. The assumption is that technology is taking our jobs because it is better at it, but is that true? Cue the Under Armour Hovr Phantom, the shoe that’s stealing your running coach’s job. The basic mechanics of the shoe are simple enough. They’ve simply taken a comfy running shoe that fits like a sock and embedded a sensor in the sole that can be linked to an app. The idea of a running app is not groundbreaking; there are probably more running apps out there than loaves of...

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