PORTABLE PLAYERS
A passion for music leads to success and happiness
Entrepreneur Tshepo Sedumo says self-doubt was the biggest stumbling block to creating Grove Audio that sells handmade boomboxes, writes Eugene Yiga
How can I convince people that my creations are just as good? What can I offer them that they can’t get cheaper somewhere else? Where do I even start? These were the kinds of questions going through Tshepo Sedumo’s mind when he created Grove Audio, a company that sells handmade boomboxes. "My self-doubt has been the biggest challenge to date," the Johannesburg-based entrepreneur says. "It seemed like an impossible task to create a brand of portable music players that would be in competition with more established global brands that have the trust of consumers." What’s kept him going since officially launching the business in early 2016 has been his love for his work. After matriculating from Benoni High School in 2010 and beginning a BCom Finance degree at the University of Johannesburg, his love for his true calling gave him the courage to do what he wanted most. As with many start-ups in the early years of operations, a big challenge for Grove Audio has been funding, although Sedum...
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