When the treadmill simply will not do, there is always another option — fly to France to be coached by Olympians. A new, five-day boot camp aimed at amateur — and well-heeled — triathletes, cyclists and runners offers the chance to fine-tune your physique and boost your endurance, all under the watchful eye of athletes more accustomed to winning medals for themselves. The starting price: £10,000 (about R162,500). An Olympic athlete-turned-trainer is one of the latest must-haves in an increasingly lucrative elite fitness market, now that personal trainers have become part of mainstream fitness routines, said Meredith Poppler of the International Health, Racquet and Sportsclub Association, an industry trade group. Similar services are offered at resorts from St Lucia to Spain. The athletes involved with the fledgling company, Performance Team, might not have found global fame, but they’re still Olympians. Middle-distance runner Andy Baddeley, a co-founder of the company, competed in t...

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