subscribe Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Subscribe now
Twitter has ceased to be an independent company after merging with a newly formed shell firm called X, driving speculation about what Elon Musk intends for the social media platform. Picture: BLOOMBERG
Twitter has ceased to be an independent company after merging with a newly formed shell firm called X, driving speculation about what Elon Musk intends for the social media platform. Picture: BLOOMBERG

Many analysts have been questioning Elon Musk’s turnaround strategy for Twitter. That’s after he axed the executive team, cut jobs and moved towards a subscriber-based model. Business Day TV caught up with senior market analyst at Oanda, Craig Erlam, for his perspective on the company’s performance since Musk took over.

Or listen to full audio

Subscribe for free episodes: iono.fm | Apple Podcasts | Spotify | Pocket Casts | Player.fm

subscribe Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Subscribe now

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.