London — Trustpilot, a Denmark-based online platform for consumer reviews, plans an initial public offering (IPO) in London, boosting the city’s image as a hotspot for listings in Europe.

At least 25% of its shares will be available for trading and the company expects to be eligible for FTSE UK indices, it said in a statement Monday. The IPO would raise about $50m to fund growth and repay debt, and allow existing shareholders to sell shares. Trustpilot is seeking a valuation of about £1bn in the IPO, according to two people familiar with the matter, who asked not to be identified discussing private information...

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