INVESTMENT AND NEW LEADERSHIP
Liquid aims to revive Neotel
The group plans to announce a new CEO for the fixed-line operator in the coming weeks
Liquid Telecom will invest significantly in its new subsidiary, Neotel, in a bid to revive the ailing business. The group would also announce a new CEO for the fixed-line operator in the coming weeks to "bring a fresh approach" to the firm, said CEO Nic Rudnick. In June 2016, Liquid and black-owned entity Royal Bafokeng Holdings announced they would buy Neotel for R6.55bn. Liquid owns 70% and 30% is held by Royal Bafokeng. The two plan to "rehabilitate" struggling Neotel‚ which has been battling to gain traction 10 years after it entered the highly competitive market. The transaction was completed on Friday, paving the way for Neotel to start with its network upgrade and the rollout of new products. "Neotel is back into investment mode," said Rudnick. "We have a good understanding of where Neotel is and its true potential going forward. "The market will be impressed with our products," he said. Neotel will be rebranded to "reflect the new vision of the company" and integrated into L...
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