Distell, which owns brands such as Nederburg and Durbanville Hills has launched a stand-alone company to drive global sale of its premium wines. The formation of Libertas Vineyards and Estates represents a shift from Distell’s previous model in which premium wines were managed as a division within the company’s large portfolio. Kay Nash, MD of Libertas Vineyards and Estates, said on Tuesday the move would sharpen the global penetration of Distell’s premium wines.

“Distell is a multicategory company. We have learnt that premium wines require special focus. This requires a special set of skill. The establishment of Libertas Vineyards and Estates gives us space to focus on premium wines. Distell can also concentrate on other things,” Nash said. Libertas Vineyards and Estates is a wholly owned subsidiary of Distell, the global producer of wines, spirits and ciders. Nash said the move out of Distell and the creation of an independent board of directors would support focus on the pr...

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