Cheap chicken hurts small farmers without benefiting consumers, study shows
The National Agricultural Marketing Council says the broiler industry needs protection, not least because it is an important avenue for poverty alleviation
There was no evidence that cheaper chicken imports resulted in cheaper consumer prices, National Agricultural Marketing Council manager for agro-food chains Christo Joubert said Thursday. This could be explained, he said, by the dynamics of the supply chain. Joubert made a presentation at the parliamentary public hearing into the current crisis faced by the poultry industry held by the trade and industry committee. The role of the council is to advise the minister of agriculture on broad strategic issues affecting the sector, with a special focus on marketing.