Peugeot to re-enter US market as sales in Europe dwindle
Paris — With the car industry in retreat and US President Donald Trump threatening new tariffs on European vehicles, France’s PSA Group is stepping into the fray with a plan to re-enter North America with the Peugeot brand. A quarter of a century after the manufacturer stopped selling cars in the US, the world’s second-biggest market, CEO Carlos Tavares said on Tuesday PSA will start shipping vehicles from Europe or China in 2026. PSA has been working towards the announcement, adding a car-sharing service in Washington, DC in 2018. The French manufacturer’s move will help lessen dependence on Europe, where it delivered 80% of its cars in 2018, including the compact Peugeot 308 and the 3008 sport utility vehicle. Still, the risks are great because the compact-car market, one of Peugeot’s strengths, is small in the US. However, PSA says it will take things slowly, with a planned entry in 2026. The decision marks a rare show of confidence in a car-making industry whose fortunes turned ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.