A bitter taste in the mouth as Coca-Cola reduces can sizes — but not prices
Coca-Cola has apologised for not explaining that the reduction in can size from 330ml to 300ml and the bottle from 500ml to 440ml would not include a price drop.Coca-Cola said last week that it was reducing container sizes to help people cut their sugar consumption. Earlier this year, the company had promised to reduce pack sizes after pressure mounted for a sugar tax.Roger Gauntlett‚ GM of Coca-Cola Africa’s SA franchise said: "We’re rethinking many of our drinks and package sizes around the world to reduce calories and sugar and reflect the changing tastes and dietary preferences of our consumers."But Coca-Cola’s "shrinkflation" move has been met with outrage.Lawyer Janusz Luterek asked whether Coke’s smaller size was a way to profit from the sugar tax and concerns about high sugar consumption levels and poor health. "But the price is the same? Is this not a scheme to profiteer from the noise around sugar tax and non-communicable diseases?"Marketing expert Andrew Fraser pointed ou...
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