MultiChoice steps up as new PSL sponsor
Premier Soccer League announces that DStv has replaced Absa, which withdrew its sponsorship in June
24 September 2020 - 21:22
DStv, African’s biggest pay-TVprovider, is the new sponsor of the Premier Soccer League (PSL), replacing Absa.
The sponsorship of the PSL’s Premier Division will make MultiChoice’s stake in local football even more significant. Soccer is the biggest sport in the world, attracting billions of dollars in sponsorship from broadcasters and advertisers. Rights to soccer screenings have been behind the growth of subscriber-based broadcasters, including MultiChoice, which screens games across the continent via its DStv service...
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