‘We’re no longer waiting for the digital dawn‚ but standing in its midday sun’
TIMES Media hosts its Future of Media Conference this month, where industry leaders will help shine a light on digital media technology and how to exploit it.The conference‚ which will take place in Sandton on July 21‚ is directed towards the media‚ advertising and marketing sectors — where media platforms provide the vehicles for brands to reach and engage with increasingly tech-savvy and discerning audiences."We’re no longer waiting for the digital dawn‚ but rather standing in its midday sun," says Trevor Ormerod‚ Times Media’s GM for group sales and marketing."Every facet of media‚ communication and advertising is being touched by the opportunities that advanced technology presents.Ormerod says the conversations at the Future of Media Conference will be about guiding the evolution of the media landscape in SA, and better understanding programmatic buying‚ gamification‚ digital migration‚ virtual reality‚ social media‚ branding‚ big data and the value of partnerships."Exploring ne...
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