How ‘greenwashing’ could earn a greenwash penalty
Savvy consumers are punishing companies trying to fob them off with green products that are not really green
02 June 2019 - 21:12
Some local product manufacturers have been accused of “greenwashing”, meaning that they are misleading consumers into believing that they are purchasing green products from them, when in fact they are buying into marketing claims.
Terms such as “environmentally friendly”, “organic”, “natural” or “pure” are popping up on marketing campaigns across the world for products that range from shampoo to soft drinks, all trying to attract the attention of the growing environmentally conscious consumer...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.