FUTURE MODELS
I-Pace’s desirability will wow electric vehicle market
Mark Smyth reports on the all-electric Jaguar I-Pace that will be in SA early in 2019
Competitive advertising is not allowed in SA. It’s a pity really because it can be such fun. Just think back to the famous Chapman’s Peak ad war between BMW, Mercedes and Land Rover. In SA no car company would ever think of displaying a rival car at the launch of its latest model, although some do like to spend ages explaining spec-for-spec differences, usually in a poor attempt to justify the higher price of their latest vehicle. Then there is Jaguar. At the online unveiling of its electric I-Pace, the presenter promised we would see a 0-100-0km/h race between the new Jag and the brand’s Formula E race car. That could be interesting. Then Jaguar showed its fun, but competitive side in a cheeky move. On the track beside the I-Pace was not another Jaguar, but a Tesla Model X P100D. Clever. Obviously the I-Pace won the sprint, but Jag fired a rather confident electric rocket at what it sees as a key rival, Tesla. The game is on. It is on in SA too, because while there is no sign of Te...
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