Porsche Cayenne turning up the heat in SUV market
Motor News was at the reveal of the new Porsche Cayenne in Stuttgart
When Porsche announced it was going to build an SUV, many were shocked. Some thought the famous Stuttgart car maker had gone a bit crazy and that it should stick to building great sports cars, or the occasional GT, but an SUV, no way. Leave that sort of thing to Land Rover, Mercedes or even BMW. The problem is that Land Rover, Mercedes and BMW were already enjoying success with their SUV models back in the early 2000s and Porsche looked at the Discovery, M-Class and X5 and decided it wanted to jump on the bandwagon. The decision was right, of course, because when the Cayenne went on sale in 2002 the SUV market was already starting to shoot upwards. In 2016, Porsche sold 166,509 Cayenne and Macan models around the world. To give you an idea of how important its SUV sales have become, it sold 71,475 derivatives of everything else it sells, namely the 718 Boxster and Cayman, Panamera and, of course, the iconic 911. Porsche says the DNA of the 911 is in every SUV it makes, but the reali...