We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

So, you drive a Toyota Prius, you don’t eat red meat, you only buy organic food, you’ve started buying clothes made from organic bamboo, your household-cleaning products contain no nasty chemicals, you’ve got LED lightbulbs throughout your home and you’ve reluctantly decided to have only one child, despite really wanting more. Are you now assured your place in a green heaven? Are you now confident your child will not turn to you in your dotage and blame you for the climate spiralling out of control? Can you have your cake and eat it too? There is an argument that we cannot buy our way out of the climate crisis — that green consumerism is an oxymoron. Environmental activist Derrick Jensen says green consumerism (now worth about $5-trillion globally) and other acts of "green thrift", such as having shorter showers, is a "campaign of systematic misdirection" because it assigns blame to the individual instead of those who actually create the problems and wield real power within the econ...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.

Commenting is subject to our house rules.