Italian luxury fashion house Moschino’s 2014 spring-summer collection, designed by Jeremy Scott, was meant to be a humorous homage to fast food. But it could also have been a metaphor for how the fashion industry itself seems to be evolving. In addition to regular seasonal lines, clothing companies have taken to offering small, fast food-like "bites" at increasing intervals. They take the form of inbetween products and special collections. Some shops, as a result, now receive up to 24 deliveries a year. It is not often the case that people who work in fashion are of one opinion. But they all agree that fashion, as a general trend, has become incredibly fast-moving. More and more clothes are flooding the market at ever shorter intervals to boost sales. That’s, at least, what the fashion industry is hoping for. But does the strategy really work? One thing is clear: never have people owned as many clothes as they do nowadays. On average, Germans currently buy five new items of clothing...
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