Telecoms company Huge Group is one of only four listed mobile telecoms entities on the JSE, but its name belies its stature and it’s hardly a household stock. Like Telemasters, Huge seems a relic from the past but the company has spent the past few years reinventing itself after the collapse of the least-cost routing business, and attracted some heavy-hitting directors along the way — including former MTN SA CEO Zunaid Bulbulia and former Merrill Lynch analyst Duarte da Silva as chairman. Now it plans to list on new exchange A2X. Business Day asked CEO James Herbst why they had remained under the radar for so long? The head-down was very much having to focus on reinventing the business. Did you ever think Huge wouldn’t make it? The honest answer to that is no. When the least-cost routing market was in the throes of collapsing I think if … there was no hope, then I’d have walked away. I never once thought it was not going to work out. So how did the company come right? The commercial...

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