Cloud computing will experience even greater innovation in the next 10 years than it has over the past decade, as the cloud becomes ubiquitous among slower adopters, such as large companies and governments, says Andy Jassy, CEO of Amazon Web Services, Amazon. com’s cloud computing firm. Developers had spent a great deal of time and energy over the past 10 years exploring whether companies and governments would use the cloud for mission-critical applications, as well as convincing them they could, Jassy said at Amazon Web Services’s re:Invent conference in Las Vegas on Wednesday. "A whole generation of builders will emerge who are not wasting energy on that, but using all their time and capabilities to build businesses we’ve never imagined, and transforming the customer experience among existing businesses," Jassy said. Cloud computing refers to the use of an internet platform for database storage, IT services and applications.

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