TFG wants to add more external brands to its ecommerce site
Online sales make up 7.6% of TFG’s global revenues, though SA is a laggard
Clothing retailer TFG – which owns Foschini, Markham and Totalsports – wants to have 40 external brands on its new online marketplace by 2020, says chief information officer Brent Curry. TFG launched an ecommerce platform, called myTFGworld, earlier this month with the aim of stimulating online shopping in SA. After growing 40% over the past year, online sales make up 7.6% of TFG’s global revenues. SA, however, is well behind the curve compared with the group’s operations in the UK and Australia. Doug Murray, who retired in September, said earlier this year TFG’s ecommerce penetration was at about 28% in the UK, 2.5% in Australia, and less than 1% in the group’s home market. “Online shopping is still emerging in SA but it’s going to grow, just as we’ve seen it grow in Australia and the UK,” said Curry. “Once it hits a tipping point of approximately 10%, there will be exponential growth.” The myTFGworld site will pool all products from TFG’s 17 existing online stores and will also in...
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