Daimler to roll out app taxi service in London in partnership with Via
Frankfurt/New York — Daimler will start ride-sharing shuttles in London later in 2017, expanding its co-operation with US startup Via Transportation, whose on-demand service racks up 1-million rides a month across New York, Chicago and Washington. The mobile app-based pick-up service, based in Amsterdam, will be rolled out soon to more European cities, Daimler and Via said in a joint statement on Monday. Via, working with Daimler since 2015, plans to raise a total of $200m for the expansion, people familiar with the process said. While Daimler is the lead investor, the parties did not disclose a funding amount. Adding to the strategic investment, Daimler’s Mercedes-Benz Vans unit will contribute $50m to the new partnership. "On-demand ride-sharing offers many new ways of making city traffic efficient, needs-based and sustainable," said Volker Mornhinweg, head of Mercedes-Benz Vans. "Via is one of the most successful providers in the growing ride-sharing sector while Mercedes-Benz Va...
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