RETAILERS are at the forefront of the African consumer rush. The continent’s rising middle class is proving a boon for investors in search of higher yield as growth in home markets slow.Global giants such as Carrefour and Walmart have made a play, as have South African players, including Truworths, Shoprite and Famous Brands, among others.For those retailers who have been operating in the rest of Africa for a while, what is clear is that the best strategy for the continent is a slow and steady one. Also, with local sourcing and red tape still a major issue, there is a clear advantage in having first-mover status.Apart from Famous Brands, most retailers conclude that corporate owned stores are the route to go. They give them more control than a franchise model does.Some retail players are getting savvier about sites — partnering with South African property developers rather than having to brave the myriad challenges that come with local landlords. Shoprite has earned its stripes as c...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now