Moscow/Minsk — Covid-19 has driven a projected 10-million more Russian consumers online, accelerating the race to become the country’s answer to Amazon.com.

The chance to dominate e-commerce in the world’s biggest country is up for grabs. Russia’s largest online retailer, Wildberries, controls only 13% of the market, even after its sales doubled in the first nine months of the year. By contrast, Amazon accounts for about half of the US market...

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