Bengaluru — Companies, including British American Tobacco (BAT), will be barred from promoting e-cigarettes on Instagram and other social media sites as a result of a ruling by the UK’s advertising watchdog on Wednesday.

The UK Advertising Standards Authority (ASA) investigated Instagram posts from BAT e-cigarette brand Vype, as well as rivals Ama Vape, Attitude Vapes and Global Vaping Group...

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