Only time will tell whether the chasm between the Stormers and Lions on the playing field will remain as great as it appeared on the opening weekend of Super Rugby. But what is clear is that there is a huge gap between them when it comes to marketing the game.

Stormers coach John Dobson is one of those rare breeds among coaches who understands that in modern rugby there is a need for coaches to be more than just coaches...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.