It’s discouraging to think how many people are shocked by honesty and how few by deceit. — Noel Coward. And from Douglas Tengdin at Money Basics: Ben Franklin once said, "I’m not moral because it’s the right thing to do, but because it’s the best policy." A market economy can only be sustained by certain standards, like trust, honesty, and fairness. It’s wrong to deceive people — and it’s also bad business. Friedrich Hayek, a champion of free markets, called this set of shared standards "tradition". Tradition, he says, encodes the accumulated wisdom of earlier generations in a way that no single generation, however sophisticated, could discover for itself. By learning these traditions and passing them on to our children, we avoid costly mistakes. Ironically, societies that have strong moral traditions form the best environment for commercial and technological innovation. Property rights, the rule of law, and sound money are essential to sustain a market economy. But we’re individual...

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