SOUTH Africans are resilient in a strained business environment, having learned a great deal from the political and economic stressors that continue to challenge us. In the banking and IT spaces especially, we are at least as innovative as our global counterparts.This was underscored in my valuable learnings on my recent trip to Vienna, where I attended an International Brand and Reputation Community (INBREC) forum as the recently-appointed chairperson of the African chapter.SA was represented for the first time at this high-level forum. Members meet up to three times a year to exchange experiences, share expertise and learn exclusively from their peers.Among the member organisations of INBREC are global corporates and product brands like ABB, Allianz, Bayer, Bosch, Diageo, ING Banking Group, Mercedes, Munich Re, McDonalds and Rolls-Royce. Currently there are six Chapters of INBREC, Switzerland (since 2005), Germany (since 2008), UK, Benelux, Nordics and Africa (since 2015).At this ...
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