'Pawn Stars SA' team know exactly how to sell themselves
Kingpin entrepreneur Roy Peretz peddles anything from gold to sports memorabilia
Roy Peretz is an enterprising, one-of-a-kind individual who sees an opportunity around every corner. Peretz is a colourful Spanish-Israeli personality who arrived in South Africa from Israel in the '80s. By trade a chemical engineer, he was enticed by the government of the time to invest in the homelands. Seeing a great opportunity for development there, he built a chemical factory, employed hundreds of locals, and guided his company to becoming one of the most successful of its kind on the continent. After 10 years in this business, Peretz was itching to expand into another field altogether. He saw the pawn industry as a viable option - he had knowledge of diamonds and gold and high-end watches. He also loved dealing with people and the "art" of buying and selling inspired him. So began the history of Cash Inn, a pawn shop he launched in 1998 at 341 Jan Smuts Avenue, next to the Colony Shopping Centre in Hyde Park. Alongside his offices, where clients would pawn their gold, jewelle...
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