My Brilliant Career:
Retailer demystifies the discomfort of brassieres
Businesswoman Penny Parolis believes that a well-fitting bra can make a big difference to a woman's self-esteem
What led you to set up Inner Secrets Lingerie? Having started a distribution company with my son in 1994 that imports lingerie, swimwear and shapewear brands, and supplies retailers in Southern Africa, it seemed like a natural progression to go into retail. On one of our trips to Paris, where we were visiting our suppliers at the major international lingerie trade show, they too advised us that we had enough experience and knowledge to branch out into retail. This was the push we needed to take this next step. Our first boutique opened on the Atlantic Seaboard at the end of November 2005. The motto and the ethos of our business is to make a difference in the wellbeing of every woman, uplift her psyche and make her feel beautiful. And our trained corsetiéres offer the service excellence and experience that go with selling luxury brands. What are you most frequent requests from customers? Because we specialise in bra fitting, we are often challenged by ladies, particularly with large ...
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